Three Questions With George G. Smith Jr.
George G. Smith Jr. is a social media strategist for a nationally recognized brand, as well as a good friend of mine. George has spoken at Blog World, IZEAFest, Chicks Who Click and SXSW about social media outreach strategies. As more and more companies are recognizing the value in having a social media director, I thought he’d make a great interview for Soci@lByte. You can find him on Twitter here and read his blog here.
1) What three things would you recommend to a social media strategist for a brand?
The three pieces of advice I would give to a social media strategist for a brand are: be curious, be patient, and be persistent. Curiosity comes in because, to be successful, you need to want to learn everything you can about your brand. You want to learn how things work, the strategy, the past, the present – all of it to be able to communicate with people in a passionate way. On the flip side, you should also want to be curious about the community that you work with – get to know them as individuals and build authentic relationships from what originally are business relationships. Patience is necessary because you can not control the nature of communications. There will be times when the things you want to say don’t get spread as quickly as you want them. There will be times when things spin drastically out of control. Remembering to be patient and trusting in your ability to connect with your brand and with your audience is essential to success. Persistence is just having the energy and passion to do it every day – social media communities and relationships are build over time and you have to be persistent to get your voice heard. People will ultimately be attracted to this persistence and want to hear what you’re saying….
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