Soci@lByte

From the desk of Melissa Hourigan

I recently had the opportunity to sit down with Patrick Cameron of filtrbox to discuss social monitoring. Filtrbox describes itself as a company whose mission is to leverage the power of the Internet by delivering the timely market intelligence that is critical to success in today’s hyper-competitive business world.

To put it simply, fitrbox makes it possible to cut through the noise, with information that is relevant to you. Filtrbox recently added Facebook, YouTube videos, forums and comments to its list of monitoring sources making it one of the most thorough of the monitoring tools available.

In the following video, Cameron talks about how social media serves as the express lane for customer engagement and how monitoring is applicable across industries. He also talks about how filtrbox can be used to watch the competition, enhance customer service, and support standard marketing campaigns and sales initiatives.