Cable disrupted the TV industry like the Internet disrupted traditional media
Think about it, in the 80′s there were three television networks that dominated the airwaves, they didn’t want to invest in cable so they lost out and it hurt them. Fast forward 20 years, traditional media didn’t dive into the Internet rightaway and now they’re taking the hit.
Longtime media analyst, Ken Auletta recently released his new book “Googled: The End of the World As We Know It”. In the book he shares his findings and insights after having spent more than two years with Google and traditional media outlets studying just how much the Internet has changed how news spreads. He did a very interesting interview on C-SPAN this week regarding the book and how late in the game traditional media are in regards to investing in the Internet. My favorite line from the interview:
“… There are two types of people in this world. There are people who lean forward and there are people who lean back. And the people in traditional media were leaning back. And in this new world which is changing so fast, you gotta lean forward.”
Lean forward guys, it’s gonna be a fun ride!
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